Chapter 1.Understanding
Search Engines
·
Meaning of Search Engines
·
How Search Engine Index and
Rank Pages
·
Types of Search Engines
·
Web Crawling, Indexing,
Searching, and Penalization policies of search engines
·
Google, Yahoo, MSN and other
major search engines — Competitive Analysis
·
Difference between ethical and
Organic search engine results
Chapter 2. Introduction
and Overview of Search Engine Optimization
·
Meaning of Search engine
Optimization
·
Difference between Off page and
On page optimization
·
Difference between SEO, SEM and
PPC
·
Geo Targeting
·
How to do Competitive analysis
of sites
·
How SEO grow your business
·
Chapter 3. Website Structuring
·
Difference between static and
dynamic websites
·
Basics of html
·
Search engine compatible
designing
·
Selection of keyword enriched
domain names
·
Directory and URL structuring
·
Cascading Style Sheets (CSS)
·
Page File Extensions
·
Navigation Menus
·
Server Side Includes (SSI)
Chapter 4. Search engine
friendly content writing
·
Latent Semantic Indexing and
SEO
·
Incorporating Keyword into your
Content Pages
·
Creating H1, H2….within Content
·
How to frequently add content
to your site.
·
Why content is the king?
·
Disadvantage of using Duplicate
content.
Chapter 5. Keyword
Research and Analysis
·
Choosing the right keywords
·
Keyword Density, Keyword
prominence and Keyword proximity
·
Keywords in URL and File names
·
Keywords in Meta Tag.
·
Keywords in Headings and
Images.
·
Google adword tool, word
tracker tool and other useful keyword research tools
Chapter 6: Onpage
Optimization
·
Title Optimization
·
Meta Tag Optimization
·
Important HTML Tags
·
Keyword Optimization and
synonyms
·
Link Optimization
·
Image Optimization
·
Creation of HTML and XML
Sitemaps
·
Robots.txt creation and
implementation
·
W3C validation
·
Chapter 7: Types of SEO
Techniques
·
White Hat SEO
·
Grey Hat
Chapter 8. Offpage
Optimization
·
Directory Submission
·
Article writing and Submissions
·
Blog writing and submissions
·
Writing Blog and forum comments
·
Press Release Submissions
·
Classified Postings
·
Guest Posting
·
Blog Commenting
Chapter 9. Link Popularity
— Crux of Search Engine optimization
·
Inbound and outbound Links
·
Backward links
·
Textual and banner links
·
Important factors influencing
Link popularity
·
Links to avoid
·
Free link popularity tools
·
One way, reciprocal and three
way link building
·
Link baiting, paid links.
Chapter 10. Social Media
Marketing
·
Getting traffic using twitter,
facebook, linkadin
·
Digg, furl, stumble upon and
other social sites
·
Benefits of Social media
marketing
·
Viral Marketing
·
RSS and Atom feed syndication
Chapter 11. Google
·
Brief history of google
·
Google algorithms
·
Google page rank
·
How google indexed and rank
pages
·
Competitive analysis of google,
yahoo and MSN
·
brief introduction Google
Adsense and Google Adwords
Chapter 12. Miscellaneous
SEO Activities
·
Image and video optimization
·
Optimizing site using javascript,flash,frames
and CSS
·
Optimizing animated and flash
movies
·
How to use Canonical URLS
·
Paid Ad submissions
·
Using Do follow and no follow
tags
Chapter 13. Major SEO
Tools
·
Google Analytics tool
·
Google Webmaster tool
·
Google Adword tool
·
SEO chat
·
Alexa tool bar
·
Quirk biz tool
·
Yahoo and MSN Webmaster tool
·
Google Disavow Tool
Chapter 14. Common SEO
Mistakes
·
Keyword stuffing
·
Doorway pages and Hidden text
·
Duplicate content
·
Link Spamming
·
Targeting wrong keywords
·
Chapter 15. Latest Google
Algorithms·
Google Panda
Google Penguin
Google Hummingbird
How to overcome from Google
Penalties
