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  • Seo Training Institute Sahibabad


    Chapter 1.Understanding Search Engines
    ·         Meaning of Search Engines
    ·         How Search Engine Index and Rank Pages
    ·         Types of Search Engines
    ·         Web Crawling, Indexing, Searching, and Penalization policies of search engines
    ·         Google, Yahoo, MSN and other major search engines — Competitive Analysis
    ·         Difference between ethical and Organic search engine results 

    Chapter 2. Introduction and Overview of Search Engine Optimization
    ·         Meaning of Search engine Optimization
    ·         Difference between Off page and On page optimization
    ·         Difference between SEO, SEM and PPC
    ·         Geo Targeting
    ·         How to do Competitive analysis of sites
    ·         How SEO grow your business 

    ·         Chapter 3. Website Structuring
    ·         Difference between static and dynamic websites
    ·         Basics of html
    ·         Search engine compatible designing
    ·         Selection of keyword enriched domain names
    ·         Directory and URL structuring
    ·         Cascading Style Sheets (CSS)
    ·         Page File Extensions
    ·         Navigation Menus
    ·         Server Side Includes (SSI) 

    Chapter 4. Search engine friendly content writing
    ·         Latent Semantic Indexing and SEO
    ·         Incorporating Keyword into your Content Pages
    ·         Creating H1, H2….within Content
    ·         How to frequently add content to your site.
    ·         Why content is the king?
    ·         Disadvantage of using Duplicate content. 

    Chapter 5. Keyword Research and Analysis
    ·         Choosing the right keywords
    ·         Keyword Density, Keyword prominence and Keyword proximity
    ·         Keywords in URL and File names
    ·         Keywords in Meta Tag.
    ·         Keywords in Headings and Images.
    ·         Google adword tool, word tracker tool and other useful keyword research tools 

    Chapter 6: Onpage Optimization
    ·         Title Optimization
    ·         Meta Tag Optimization
    ·         Important HTML Tags
    ·         Keyword Optimization and synonyms
    ·         Link Optimization
    ·         Image Optimization
    ·         Creation of HTML and XML Sitemaps
    ·         Robots.txt creation and implementation
    ·         W3C validation 

    ·         Chapter 7: Types of SEO Techniques
    ·         White Hat SEO
    ·         Grey Hat 

    Chapter 8. Offpage Optimization
    ·         Directory Submission
    ·         Article writing and Submissions
    ·         Blog writing and submissions
    ·         Writing Blog and forum comments
    ·         Press Release Submissions
    ·         Classified Postings
    ·         Guest Posting
    ·         Blog Commenting 

    Chapter 9. Link Popularity — Crux of Search Engine optimization
    ·         Inbound and outbound Links
    ·         Backward links
    ·         Textual and banner links
    ·         Important factors influencing Link popularity
    ·         Links to avoid
    ·         Free link popularity tools
    ·         One way, reciprocal and three way link building
    ·         Link baiting, paid links. 

    Chapter 10. Social Media Marketing
    ·         Getting traffic using twitter, facebook, linkadin
    ·         Digg, furl, stumble upon and other social sites
    ·         Benefits of Social media marketing
    ·         Viral Marketing
    ·         RSS and Atom feed syndication 

    Chapter 11. Google
    ·         Brief history of google
    ·         Google algorithms
    ·         Google page rank
    ·         How google indexed and rank pages
    ·         Competitive analysis of google, yahoo and MSN
    ·         brief introduction Google Adsense and Google Adwords 

    Chapter 12. Miscellaneous SEO Activities
    ·         Image and video optimization
    ·         Optimizing site using javascript,flash,frames and CSS
    ·         Optimizing animated and flash movies
    ·         How to use Canonical URLS
    ·         Paid Ad submissions
    ·         Using Do follow and no follow tags 

    Chapter 13. Major SEO Tools
    ·         Google Analytics tool
    ·         Google Webmaster tool
    ·         Google Adword tool
    ·         SEO chat
    ·         Alexa tool bar
    ·         Quirk biz tool
    ·         Yahoo and MSN Webmaster tool
    ·         Google Disavow Tool 

    Chapter 14. Common SEO Mistakes
    ·         Keyword stuffing
    ·         Doorway pages and Hidden text
    ·         Duplicate content
    ·         Link Spamming
    ·         Targeting wrong keywords 

    ·         Chapter 15. Latest Google Algorithms·

    Google Panda
    Google Penguin
    Google Hummingbird
    How to overcome from Google Penalties