• Brand Reputation Hacking: How to Get More Reviews

    In the online world there are many businesses that are functioning at the same time and it becomes crucial to craft a presence in the virtual world. Effort and effectiveness are both required for the purpose of creating a reputation on the Internet. However brand promotion is not just about making advertisements and creating reputation is a nuanced task. Therefore a person needs to know the tricks for ensuring superb brand presence in the online world.

    A concise description of brand

    A brand is a term which is used for depicting a particular business. For every business it is one of the most significant tasks to build a brand. If there is no brand then it will become difficult to promote a clear picture of the business to the consumers. The brand is the core which best depicts the business in front of the public. The process of brand development has to be carefully carried out and this should be done prior to the launch of the business in the online or offline market. The brand accompanies the business and as the brand becomes a well reputed name in the market the business achieves expansion. Therefore it is vital to build the brand reputation across different online platforms so that the business can flourish.

    The utility of reviews in making business brands popular

    Reviews are information provided by people who have used the products of a particular business brand. The value of a review for a business brand is delineated through the following points:

    •The review which is given on a public online forum will help others to identify that brand which in turn will affect the popularity of brand in a positive manner.

    •Ratings given by customers to a particular business brand are also used by websites that are present for comparing different companies providing same services or products. The higher the rating the better are the chances for appearing at the top of the list.

    •Listings of search engines are also dependent on credible reviews given by customers and influence the position of the business site on the result page of the search engine. If more people engage with a business brand then automatically the site will receive a trending status on the search engine.

    •The number of potential customers can also increase due to the presence of positive reviews.

    If the experience has been positive then the reviews will reflect that but on the other hand negative reviews will harm the brand reputation. But in most cases even if the customer has appreciated the product or services still they might not provide the review and it is upon the business owner to facilitate the process of acquiring satisfactory reviews from customers.

    The steps which can be taken by the business owner to acquire reviews from customers

    As a business person one should be able to draw out the positive experience of customers in the form of palpable reviews. However in this fast paced life it is not always possible to get customers to rate or review products. As a business owner acquiring feedback is one of the most important tasks. There are a few pathways through which customer feedback can be achieved and if these tricks are used correctly then the business brand will acquire a good reputation in the market. A few of these processes are discussed below:

    •Inserting the business profile in review websites:

    In today’s world the internet is recognized as an influential force and its evolution has been momentous. Most people search the internet for information. In many cases instead of directly going to the website people check the ratings or reviews for that website in review forums. There are multiple review forums and potential client soften check these places for acquiring a better picture regarding the business brand. The business owner should introduce the business profile in all the reviews forums so that customers whoa have already used the products can leave a rating or comment on those sites.

    •Handling of negative reviews with proactive approach:

    Proactive methodology is very important and even before the business has started gaining momentum the business profile should be present in most of the online review platforms. It is also important to address negative reviews and deal with it as soon as possible and also provide an update regarding the action taken in that matter. If possible one can also request the person who has given the negative review to leave a reply regarding the solution provided by the company. In this way even negative reviews can be turned around by being proactive.

    •Requesting for reviews as soon as the product is delivered or the service is completed:

    Time is always a factor and if review request are not placed immediately then the customer might forget to give one. Post delivery and/or completion of service the business owner should request for providing a review regarding the products and/or services so that the probability of getting a review or rating increases.

    •Simplifying the process of giving reviews:

    Typing sentences or phrases or clicking multiple pages for leaving a review is an onus for most customers due to lack of time. Hence the business owner has to ensure that the review can be given by the customer in a simplistic manner without wasting time. The review from can be drafted in such a way so that within a few taps the review can be completed. However space should always be kept for customers who wish to provide details about their experience.

    •Displaying reviews on the main website:

    Customers who see that their positive reviews are part of the main website feel elated that their comments have acquired a position of prominence. This in turn will make them happy and will also urge other customers to do so.

    Hence it is important to engage with the customers and build good relationships by providing them with quality products and services because if the customers are satisfied then only the positive reviews for the brand will increase.

    Author Bio: This is Naveen Kumar the CEO and founder of JDM Web Technologies. Being an expert in Google Adwords and Google Analytics Certified accompanied by 10 years of experience in the field of SEO, Digital Marketing, PPC and ORM We are Best SEO Services Company and I can provide you with the best SEO Packages for Small Business.  I also have a team of highly professional and knowledgeable digital marketing experts who can serve you with the best quality services you can ever expect.